Advertising Policies
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Since advertising can be a pervasive, powerful force in shaping attitudes
and behavior in today's society, the Northwest Progress establishes the
following policy regarding advertising. Catholic teaching, truth, the dignity
of the human person, and good taste shall be guiding principles.
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The Northwest Progress does not accept advertisements for
products or services that are contrary to Catholic teaching
or from entities that -- in the judgment of the newspaper's
management -- have as their primary focus those products or
services. The Northwest Progress retains the right to edit or
reject all advertising copy.
The Northwest Progress wishes to foster the participation of Catholics
in the political process. (Yet, to retain its non-profit tax status, the
newspaper must choose whether to accept political advertisements from
all candidates -- regardless of how their positions relate to church
teaching -- or to reject all such advertisements. Selective acceptance
is not an option.) Due to the complexity of moral and political issues
today, the acceptance of advertisements from politicians whose
positions may be at variance with various Church teachings stands
to confuse our readers. Therefore, it is the Progress' policy to
decline all political advertisements.
Events advertised in The Catholic Northwest Progress require
parish/archdiocesan sponsorship. Non-parish events may be advertised
in The Progress if the sponsoring agency requests approval in advance
from the Vicar for Clergy or other office within the Archdiocese of Seattle.
The Northwest Progress does not accept advertisements in the form of
essays expressing the advertiser's views on controversial issues or
promoting an agenda, rather than announcing an event or offering a
product or service for sale. If an advertisement for goods or
services appears to be an article, it must be identified as a
"paid advertisement." Ads may not contain "bylines" or "datelines."
The Northwest Progress does not take advertisements that - in the
judgment of management - are in poor taste; manipulative; deceptive;
or intended to frighten, shock or in any way take advantage of the
newspapers' readers. All advertisements must show respect for persons
and for the truth. If it comes to our attention that an advertiser
has not been truthful, the advertisement will be discontinued.
The Northwest Progress will not accept "personal" ads related to
dating or ads for private adoptions. Acceptance of other ads of a
personal nature will be subject to the discretion of management.
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